Guides
Voice drifting across writers. A client asking whether AI wrote it. Not knowing where a tool sends the document you just pasted in. These are the guides we wanted to exist, written for people who have to answer for the work.
Brand voice
Why brand guidelines never survive contact with a freelancer, and a method that does — with a voice brief template you can copy.
9 min read
Client trust
The three honest positions an agency can take on AI, what to put in the contract, and a policy template you can copy today.
8 min read
Client trust
Why "it passed a detector" is the worst possible answer, what evidence actually holds up, and an email you can adapt.
7 min read
Data and confidentiality
What actually happens to a client document you paste into a writing tool, the five questions to ask any vendor, and where UK GDPR puts the responsibility.
7 min read
Wordcheck measures how writing reads, holds a voice profile per client, and produces a report you can hand over. Free account, no card.