For in-house teams

Your house voice exists. It just lives in one person’s head.

Every brand has someone who can tell when copy is off. Wordcheck turns that judgement into a measured profile, so freelancers, new starters and the product team can all hit it without going through that person.

Where house style actually breaks

The brand guidelines say nothing useful

"Confident but approachable. Human, never robotic." Nobody has ever written a sentence differently because of that document.

Freelancers cannot hit a voice they have not absorbed

You brief them, they deliver something competent and generic, and someone in-house rewrites it. That rewriting is the real cost of contract writing.

Sign-off is taste, so it is arguable

Without a number, "this does not sound like us" is one person’s opinion against another’s, and the argument repeats every week.

AI drafting quietly flattened everything

Nobody decided to make the blog sound like a model. It happened one convenient draft at a time.

What you get

What changes

A house voice built from your best work

Feed it the pieces everyone agrees are on-brand. It measures forty dimensions and produces a brief that is specific enough to act on — sentence length targets, contraction rate, how often you open with "But".

A number freelancers can work to

"Above 80 on authenticity, above 75 on voice match" is a brief a contractor can actually satisfy before invoicing you.

Sub-voices for different surfaces

The help centre and the launch blog are not the same voice. Hold both, and score each piece against the right one.

Reports for stakeholders

When someone senior asks whether the content team is "just using AI now", you have an answer with numbers on it.

Originality checking before publication

Catches unattributed passages from research, and near-duplicates of your own existing pages.

Seats for the whole team

Six on Agency, twenty on Network — writers, editors, and whoever does the final read.

What it is worth

The saving is not in writing faster. It is in the round of in-house rewriting that currently happens to every piece of contract copy, and in the weekly argument about whether something sounds right. Both of those consume senior time, which is the expensive kind.

Most teams start on Agency at £119 a month for the seats and the white-label reports. See all packages →

Questions

How many samples do we need to build the house voice?

Three to five pieces, a thousand words or more in total. It warns you if the samples are stylistically inconsistent rather than silently averaging them into something that matches nothing.

Can different teams have different voices?

Yes. Hold one per surface — blog, docs, support, social — and score each piece against the relevant one.

Does it work for technical writing?

Register detection means technical and formal writing is scored on its own terms. It will still catch stock phrasing and flat rhythm, which technical writing suffers from as much as anything else.

Can we self-host it?

Yes. Single Node app, SQLite, your own API keys. It runs with no keys at all if you only want the analysis and duplicate checking.

Measure your house voice

Paste in three pieces everyone agrees are on-brand and see what the profile actually says about how you write.

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